Read, 2017 book "Streampunks: Youtube and the Rebels Remaking Media" by Robert Kyncl and Maany Peyvan.
Many good insights into how youtube works. This is primarily because Kyncl is an executive at Youtube so has access to methods and individuals to construct his narratives. There is very little material saying negative things about youtube. A few times he would write something suggesting a problem (such as trolls) but would quickly say that this is minor or that there have been remedies for it so things are better. Other that this lack of critical distance, the book is a fantastic primer for discussing the emerging role of youtube creators.
Many good insights into how youtube works. This is primarily because Kyncl is an executive at Youtube so has access to methods and individuals to construct his narratives. There is very little material saying negative things about youtube. A few times he would write something suggesting a problem (such as trolls) but would quickly say that this is minor or that there have been remedies for it so things are better. Other that this lack of critical distance, the book is a fantastic primer for discussing the emerging role of youtube creators.