In Funny Pictures
Laughter by Numbers, the Science of Comedy at the Walt Disney Studio by Susan Ohmer
Page 109-111, discusses producing animation on a schedule being in conflict with Disney's desire for high standards.
"Audience Response Institute" or ARI began by Gallup (as in Gallup pole).
Poling guided Disney's production with escalating amount of test viewings at all stages.
Laughter by Numbers, the Science of Comedy at the Walt Disney Studio by Susan Ohmer
Page 109-111, discusses producing animation on a schedule being in conflict with Disney's desire for high standards.
"Audience Response Institute" or ARI began by Gallup (as in Gallup pole).
Poling guided Disney's production with escalating amount of test viewings at all stages.
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